Beiersdorf AG Unnastrasse 48, 20245 Hamburg, Germany
We are Skin Care
At Beiersdorf we have been caring about skin for more than 130 years. Throughout our history we have built trust by staying close to our consumers and developing innovative skin care brands that are tailored to their needs. We work as one global team, with one focus: making people feel good in their skin. Everywhere. Every day. As we head into the future, we want to become the number one skin care company in the world.
Skin Care is Everything to us
Our passion for skin care is what drives us and makes us unique. Our brands and skin care products are trusted by consumers – both locally and regionally.
Our four Core Values have shaped our corporate culture since the very beginning and they are still relevant today. They act as our guiding light, our daily benchmark, ensuring we speak and act consistently across our business at all times.
Care – We act responsibly towards our colleagues, consumers, brands, our society and our environment.
Simplicity – We strive for clarity and consistency, make decisions quickly and pragmatically and focus on what’s essential.
Courage – We are committed to bold objectives, take initiative, learn from our mistakes and see change as an opportunity.
Trust – We say what we mean, keep our promises and treat others with respect.
Our Strategy: The Blue Agenda
The Blue Agenda defines the course of our future.
Stefan F. Heidenreich, Chairman of the Executive Board of Beiersdorf AG
„A feel for the needs and wishes of our consumers, a disciplined approach to brand management, and innovation-led research and development work have made Beiersdorf what it is today. We look back with pride on over 130 years of success. However, this success story does one thing above all: It imposes a duty and an incentive to do even better in the future, step by step, and to continue the company’s progress sustainably and for the long term.
Our vision is to be the number one in skin care in our relevant markets and categories. Our compass is our Blue Agenda. Introduced in 2012, it defines the course we are adopting to face the challenges of the future and with which we intend to reach our goals.
And we are under way! Beiersdorf is picking up speed – the company stands once more for innovative products and strong brands. We have refocused NIVEA on its core values, gaining clarity and new potential. A systematic, clear approach is our path to increasing our market share.
We are basing this on an open, integrative corporate culture that encourages high performance, and on employees who take responsibility and who think like entrepreneurs. We need to be right up close to our markets and consumers and to be as efficient and flexible as possible.
Our history is what drives us forward. We want to get better every day. And we can count on the complete dedication of our highly motivated employees to do so.“