Global Sustain
Sign up to the newsletter

Global Link Ltd

Global Link Ltd

Member: Gold
Since: 23.06.2014
International Marketing Research

5, Konitsis Steet & Kifisias Avenue, GR-151 25 Marousi, Athens, Greece

Costas Sigalos in the 17th Annual Mystery Shopping Conference

02.06.2016 Share

The 17th annual Conference of MSPA (Mystery Shopping Providers Association - Europe) was conducted in Malta during May 24-26.

Some presentations which stood out were:

mystery shopping applications for FMCG in complex retail environments, supplemented by innovative consumer research techniques
Madhuhita Chakraborty - Pepsico, Consumer Insights Head

Contribution of customer experience data in change management
Nigel Cover - Director Mauritz CX

Techniques to improve the efficacy of mystery shopping programmes 
Ian Jeffrey - Helion Research Manager

This year's conference achieved a record attendance of 250 senior executives from 48 countries.  The only presentative from Greece was Costas Sigalos of Global Link.

In the photo Costas Sigalos with Nikky Alkemade, Executive Director MSPA Europe.