INTERAMERICAN Hellenic Life Insurance Company S.A.
Member: Gold
Since: 05.07.2007
Since: 05.07.2007
Part of Achmea
350, Syngrou Avenue, GR-176 74 Kallithea, Athens, Greece
Eureko renamed to Achmea
09.01.2012
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As of January 1, 2012 Eureko changed its name to Achmea. It is a logical step to simplify our organisational
structure and ensure we bring our core business excellence to the
forefront. The change has no impact on our international strategy and in
fact it will strengthen our international operations as we consolidate
the business and open up importing and exporting our core competencies
between the Netherlands and our international businesses.
The
change from Eureko to Achmea includes all operating companies including
the international businesses. Changing our name has no impact on our
international strategy, directed at putting our core competencies at
use. The power the brand Achmea holds through its successful and
sustainable business adds to our aspiration to create one group with a
clear European endorsement policy. Internationally, our cooperative
nature also fits with growing consumer pressure for sustainable
organisations with a strong sense of engagement within society.
Achmea
is a strong brand in The Netherlands. Connected to characteristics as
"competent", "honest", "sincere" and "upright", this change will further
link our employees to our core values and also emphasise our
co-operative roots. By using Achmea as our holding name we connect more
explicitly to our market leading power brands within the Netherlands.
This way a clear, logical brand structure arises that fortifies our
signature and creates a direct relationship between our majority
shareholder the Achmea Association and the group.
Practically
it means that for Friends First in Ireland, INTERAMERICAN in Greece,
Oranta in Russia, Union in Slovakia and Interamerican in Bulgarian the
name Eureko disappears. Eureko remains the retail brand of Eureko
Sigorta in Turkey and Eureko in Romania due to their recognised market
position.