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Boussias Communications Ltd.

Boussias Communications Ltd.

Member: Gold
Since: 01.09.2011

338, Klesthenous Street, GR-153 44 Gerakas, Athens, Greece

BOUSSIAS: Corporate Communication Conference

From: 09.12.2021 To: 09.12.2021 Share

The scars of Greece’s multi-crises, the long debt and economic crisis, the economic fallout of COVID-19, the clashes on the country’s border, the structural weaknesses, all are still visible despite the heroic fiscal consolidation, the achievements in addressing the pandemic first wave, and the fast responses in the borders.

After years of pain, Greece is in an upbeat mood and rides waves of optimism. A robust and highly funded Recovery and Resilience Plan (RRP) aspires to change the Greek growth model and institutions. This is a fundamental economic and social transformation.

Communication holds a vital role in successfully navigating transformation. By removing cultural barriers to change, by leading outward campaigns, by navigating disruption, by relaunching brands, by helping businesses and institutions earn trust, by providing strategic counsel to leaders and policy makers as they navigate reputational challenges, and, finally, by making the Plan doable.

On Dec 9th, the aim is to create clarity on this journey. At the 15th Corporate Communication Conference, under the auspices of the internationals IPRA and EACD associations, Greece’s best-of-breed industry experts will discuss trends with international speakers, and present top-notch knowledge from a wide spectrum of practices.

The Conference has established itself as an important forum for Communicators, covering a wide spectrum of practices, from PR to Employee Communications, from Change to Reputation Crisis Management.

International speakers from Europe, US and Greece, provide meaningful coverage on current trends and applied strategies, with an audience of more than 300 participants (in 2019) representing the most influential and reputable brands and institutions of the country. An excellent opportunity to engage, connect and build partnerships!

But not only from CorpCom practice!

Best-of-breed professionals and international speakers connect together and speak about Employee Engagement & Change Communications, Effective ESG Communication Strategies, Creativity in Public Relations, Reputation Campaigning, Crisis Management & Preparedness, Government & Public Affairs, Brand PR & Consumer Communicationsn

Key Issues
Corporate Communication Conference 2021 focuses on:

  • “Cannes Creativity Festival. Global Awarded PR Campaigns to be presented in Ath-ens.” by Fiorenza Plinio, Global Head of Creative Excellence, Cannes Lions International Festival of Creativity
  • “Raising the standards of PR practice worldwide & improve the quality of PR practitioners”. Philippe Borremans, President of IPRA and Board Member at EACD, Emergency Risk and Crisis Communication Consultant
  • “Being a PR & Comms professional. Skillset, Self-development & Challenges ahead.” Willem de Ruijter, Recruitment Specialist, Executive Director EMEA, VMA Group, Netherlands, London
  • Pandemic Crisis. An overview from a communications perspective.
  • Greece 2.0. Changing the Greek growth model and institutions. The integral role of PR & Comms. Opportunities, Challenges, and Good Practices.
  • How COVID-19 has changed Internal PR & Employee Communications forever. Les-sons learned.
  • Effective ESG Communication Strategies.
  • Company & Business Transformation. The role of CorpCom & PR.
  • The evolution of PR to Digital Communications. The delicate combination of PR with these interactive web capabilities and social media.
  • What is a Boutique PR Agency? Do small PR agencies deliver more value to clients? CEO’s floor. Connecting C-Suite Strategic Counsel.
  • Measuring PR correctly. Importance Of Evaluation And Measurement. Learn how to build and implement an effective measurement framework for PR campaigns.
  • Negative Campaigning. Media contribution to misperceptions. Responses on how to protect individuals’ and organization’s reputation before things hit the fan.

Register here!