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Boussias Communications Ltd.

Boussias Communications Ltd.

Member: Gold
Since: 01.09.2011

338, Klesthenous Street, GR-153 44 Gerakas, Athens, Greece

BOUSSIAS: TV & Video Conference

From: 12.11.2021 To: 12.11.2021 Share

The “TV & Video Conference” is a leadership summit where top executives from the broadcasting and digital sectors are joined by advertisers and media agencies, as well as suppliers to the industry to discuss and debate the challenges and opportunities the industry faces in the near and mid-term future.

Among other topics, this year’s conference will focus on the content and commercial operations of broadcasters, as well as the evolving preferences and practices of the buy side, within the strategic context of challenging economic/advertising environments and transformative digital technologies. Besides linear & connected/convergent TV, the online video marketplace will also feature prominently in the programme.

The conference will feature keynote talks by renowned international experts and panel discussions with key stakeholders from the local market.

Key topics

Among the key issues that will be addressed are consumer trends and cross-platform distribution, the challenges and opportunities of the emerging cTV ecosystem, changing advertiser demand, innovative advertising formats and propositions, pricing and multi-screen measurement.
  • Latest trends: consumer behaviour & ad spending
  • Cross platform production & distribution: synergies & KPIs
  • Evolving advertiser demand and brand preferences\
  • Creative innovation: formats, propositions & pricing
  • ConvergentTV: new value chain, business models & revenue sources
  • Programmatic Video: changing supply & demand
  • Multiscreen measurement & attribution
  • Investment strategies: talent, tools, data & tech
For more infroramtion, please press here.

The Conference will take place on Friday, 12th November 2021.

For Registration, please press here.