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THRIVE GLOBAL: Named One Of Fast Company’s “Brands That Matter”

01.11.2021 Share

Thrive Global, the behavior change technology company founded by Arianna Huffington, has been named to Fast Company’s first annual Brands That Matter list, honoring companies that have achieved relevance through cultural impact and social engagement while authentically communicating their mission and ideals.

“We’re delighted to be recognized as one of Fast Company’s Brands That Matter,” said Arianna Huffington, Founder and CEO of Thrive Global. “Our mission of ending the stress and burnout epidemic is more relevant now than ever. And as we build into our next chapter, we’re committed to using all the tools at our disposal to help people live and work with greater well-being and mental resilience.”

The final list, which includes large multinational conglomerates, small-but-mighty companies and nonprofits, recognizes 95 brands that give people compelling reasons to care about them—and offer inspiration for others to buy in. All 95 have found an ability to forge an emotional connection with customers, whether leading on the environment or pop culture, engaging B2B customers, or responding meaningfully to current events.

“Fast Company is excited to highlight companies and organizations that have built brands with deep meaning and connections to the customers they serve. At a time when consumers are holding companies to very high standards, businesses have much to learn from these brands that have garnered respect and trust,” says Stephanie Mehta, editor-in-chief of Fast Company.

Thrive Global is accelerating its growth and impact on a global scale. In July, the company announced an $80 million Series C funding round co-led by Kleiner Perkins and Owl Ventures, which gives Thrive the resources to expand its product, engineering and design teams and invest in its data science, AI and machine learning capabilities.

Since its 2016 launch, Thrive Global has helped employees at more than 100 organizations, including Accenture, Walmart, SAP, ViacomCBS, Hilton, Salesforce, JPMorgan Chase and P&G, in over 40 countries adopt Microsteps — small, science-backed steps to help build healthy habits. And with the launch last year of its AI-powered behavior change platform, it has been able to scale its impact dramatically, delivering its methodology — focused on Microsteps, storytelling, real-time stress interventions and community — through best-in-class software to everyone from frontline and call center workers to executives of multinational companies.

To date, Thrive users have taken more than 1.6 million Microsteps across the six Journeys in the Thrive app: Recharge, Food, Move, Money, Focus and Connect. Thriving Mind — a mental health and resilience program developed in partnership with Stanford Medicine — has been rolled out to many Thrive customers, including Accenture’s global workforce of over 500,000. At Walmart, Thrive is working both with retail and home office associates, their families and their communities to help them make small, better choices each day. And it’s having a daily impact.

Across Thrive’s customer base, the company is deploying its continuous, real-time behavior change experience. At the core is the Thrive app, which helps users discover and track Microsteps and acts as a behavior change coach in their pocket. It’s reinforced by Leadership Journeys and webinars that spark and sustain culture change, and internal and external marketing campaigns that amplify the voices of company leaders and employees. Thrive completes its uniquely effective behavior change solution by delivering real-time stress interventions — like Thrive Reset, which makes it possible to take short breaks to breathe, stretch or practice gratitude, integrated directly into Zoom, Cisco Webex and Microsoft Teams at Accenture to help combat virtual fatigue. As Thrive is proving with its customers, well-being isn’t just a benefit, but an essential strategy for success — and it’s all the more powerful when it’s embedded into the workflow itself and embraced by both leaders and peers.

Article Source: BusinessWire